Real Estate Prompt Pack
30 tested prompts for the writing and communication work that takes real estate professionals out of the field and into a document. Get started — join Bodega Pass
What's in the pack
- Property descriptions (8 prompts) — MLS listing copy from a property fact sheet, short-form descriptions for social and ads, headline variations for testing, and luxury vs. standard tone variations. Produces publish-ready copy from a list of features and specs.
- Buyer qualification and outreach (6 prompts) — initial inquiry response, buyer consultation follow-up, pre-approval status check-in, and a qualification question sequence for new buyer leads. Keeps leads warm without manual follow-up on every touchpoint.
- Offer letter and negotiation (5 prompts) — offer cover letter to the seller's agent, counter-offer response, escalation clause explanation in plain language, and a "why our offer is strong" narrative for competitive markets.
- Market summary reports (5 prompts) — neighborhood market update from recent comps, monthly activity summary for a client newsletter, and a comparative market analysis narrative from MLS data. Turns raw comps into a readable client update.
- Client follow-up sequences (6 prompts) — post-showing feedback request, 30-day check-in for buyers who haven't found a match, closing anniversary email, referral ask, and a seasonal market update to past clients.
Who it's for
- Real estate agents who write their own listing copy and client communications
- Brokers who want their agents producing consistent, quality communications
- Property managers handling tenant communications, listing descriptions, and maintenance updates
- Real estate investors who communicate with sellers, buyers, and partners frequently
Time this gets back
Writing a strong MLS listing description takes 30–45 minutes from scratch, especially for a property that needs to stand out. Running the property description prompt takes under 5 minutes and produces two or three variations to choose from. At 4 listings per month, that's 3+ hours back on listing copy alone.
What's included
- 30 tested prompts organized by use case
- Customization guide — how to adapt prompts for your market, price point, and style
- Model notes — ChatGPT, Claude, and Gemini performance notes for each prompt category
- Tone variations guide — how to shift between luxury, standard, investor-facing, and community-focused copy
- Example outputs — sample listing description, market update, and follow-up email from the pack
Common questions
- What is the Real Estate Prompt Pack?
- The Real Estate Prompt Pack is 30 tested prompts for property descriptions, buyer qualification emails, offer letters, market summary reports, and client follow-up sequences. Built for agents, brokers, and property managers who write their own communications.
- Does this work for commercial real estate as well as residential?
- The pack is primarily built around residential and small multifamily use cases. Several prompts — market summary, offer letter, and client communication — adapt well to commercial. Listing description prompts are optimized for residential MLS copy.
- Can I use these prompts for rental listings as well as sales?
- Yes. The property description prompts include rental-specific variations labeled by use case. Rental listing copy has different priorities than MLS copy, and the pack covers both.
- Will the listing copy pass MLS character limits?
- The prompts include length guidance, but MLS limits vary by board. Each description prompt has a short, medium, and long version. The customization guide shows how to specify your MLS board's character limit so the output fits your system.
Join Bodega Pass for access to the Real Estate Pack and every other prompt pack, workflow, and tool in the store.