What does the Competitor Watch Workflow do?

The Competitor Watch Workflow monitors up to 10 competitor domains on a weekly schedule, pulls their new content, product announcements, pricing page changes, and news, and delivers an AI-summarized digest to Slack or email every Monday morning.

How many competitors can the Competitor Watch Workflow monitor?

The workflow is configured to monitor up to 10 competitors. The setup guide covers how to prioritize your competitive set if your list is longer.

How does the Competitor Watch Workflow detect pricing page changes?

The workflow stores a snapshot of each competitor's pricing page weekly and compares it to the previous version. Changes in text, structure, or pricing language are flagged and included in the digest.

Can I change when the Competitor Watch Workflow delivers its digest?

Yes — the schedule trigger is fully configurable. Weekly Monday delivery is the default, but you can change the day, add a mid-week check, or run it monthly. The guide covers all cadence options.

Competitor Watch Workflow

Every Monday: a Slack or email digest of what your competitors published, announced, or changed last week — without spending a minute on it yourself. Get started — join Bodega Pass

What it does

The Competitor Watch Workflow monitors up to 10 competitor domains on a weekly schedule. It pulls their latest blog posts, press releases, product announcement pages, and pricing signals, then asks AI to summarize what changed: new messaging, new features announced, pricing page updates, leadership news. You get a structured digest — one paragraph per competitor — delivered to Slack or email every Monday morning.

What it monitors

Content and blog updates — new posts, topic shifts, and messaging changes on their content hub
Product and feature announcements — new pages, changelog entries, or announcement-format posts
Pricing page changes — detected when the pricing page content changes from the prior week's snapshot
Press and news — new press releases, media mentions, or funding announcements surfaced from news feeds
AI summary of significance — for each competitor, a one-paragraph assessment of what changed and why it might matter

Who uses it

Founders and product teams tracking competitive position for product and pricing decisions
Sales teams who need to know when a competitor changes their messaging or pricing before a call
Marketing teams building and refreshing positioning against a competitive set
Investors and analysts monitoring a portfolio company's competitive landscape

Time saved

Manually checking 5–10 competitors each week — visiting each site, scanning for new content, checking the pricing page, looking for news — takes 2–3 hours. Most teams either do it poorly (spot-checking one or two) or not at all, and find out about competitive moves late. The Competitor Watch Workflow does a complete sweep in zero of your minutes, delivered before your week starts.

Platform support

n8n — full workflow with scheduled trigger, site monitoring, AI summarization, and Slack/email delivery
Make — same workflow packaged as a Make scenario, ready to import and configure
Zapier — scheduler trigger, monitoring steps, AI summarization, and Slack or email delivery action

What's included

Import-ready workflow file for n8n, Make, and Zapier
Step-by-step setup guide with a video walkthrough
Competitor configuration guide — how to add each domain and specify what to monitor
AI summarization prompt — tunable for your competitive context and what signals matter most
Slack and email delivery setup for both platforms

Requirements

API key from an AI provider (OpenAI or Anthropic — estimated $2–5/month at 10 competitors, weekly cadence)
n8n (free or cloud), Make (free tier), or Zapier (Starter plan or higher)
Slack workspace or email account for delivery

Common questions

How many competitors can it monitor?: The workflow is configured to monitor up to 10 competitors. For most competitive sets, 5–10 is the right range — enough to catch meaningful moves without noise. The guide covers how to prioritize your competitive set if your list is longer.
What if a competitor doesn't publish much publicly?: The workflow monitors whatever is publicly available — content hub, pricing page, news feeds. For competitors with thin public footprints, the digest section for that competitor is shorter and flags the absence of activity as a data point in itself.
How does it detect pricing page changes?: The workflow stores a snapshot of each competitor's pricing page from the prior week and compares it to the current version. Changes in text, structure, or pricing-related language are flagged and included in the digest.
Can I change the delivery day or frequency?: Yes. The schedule trigger is fully configurable. Weekly Monday delivery is the default; you can change the day, add a mid-week check for fast-moving competitive environments, or run it monthly for slower-moving markets.

Join Bodega Pass for access to the Competitor Watch Workflow and every other automation, agent, and playbook in the store.