Content Operations Playbook
End-to-end content process — from topic idea to published and distributed — in one Notion workspace. Get started — join Bodega Pass
What it is
The Content Operations Playbook is a complete content production system in Notion, built for teams of 1–5 who publish regularly. It covers every phase: finding topics that will perform, writing a brief that produces better AI drafts, editing the draft, checking for SEO, and distributing across channels. One system, every piece, consistently.
What's in the playbook
- Topic research system — a structured process for finding topics with demand: keyword signals, audience questions, competitor gaps. Includes AI prompts for rapid topic evaluation.
- Content brief template — the brief format that produces better AI output: target keyword, audience intent, angle, structure, and example sources. AI drafts improve measurably with a better brief.
- AI drafting guide — how to use the brief to produce a full draft in one session. Includes model-specific prompt patterns for research-heavy, opinion, and how-to content types.
- Editing checklist — 12-point review for accuracy, tone, structure, and originality. Turns a raw AI draft into publish-ready content without a full human rewrite.
- SEO review checklist — title tag, meta description, heading structure, internal links, and image alt text. Takes under 10 minutes per piece.
- Distribution playbook — channel-by-channel guide for repurposing each piece: LinkedIn post, email teaser, social hook, and community share. Pairs with the Content Repurpose Agent for automation.
Who it's for
Content teams of 1–5 who publish 2–8 pieces per month and want a consistent, quality-controlled process instead of reinventing the workflow for every piece. Also useful for solo founders doing content themselves who want a system that doesn't require a team to run.
What's included
- Notion template — topic database, brief template, production pipeline, and distribution tracker, all pre-built
- Step-by-step production guide — what to do at each phase, in order
- AI prompt set — topic research, brief writing, drafting, and editing prompts for each content type
- Content calendar view — track every piece from idea to published with status, owner, and publish date
- Example outputs — a completed brief and an edited draft so you know what each phase should produce
Common questions
- How long does setup take?
- Duplicating the Notion template takes 5 minutes. Working through your first piece using the playbook takes 2–3 hours as you learn the system. After that, each piece follows the same steps and gets faster.
- Does this work for all content types?
- The playbook covers blog posts, newsletters, and long-form articles. Social content and short-form are handled at the distribution phase. The AI prompt set includes patterns for research-heavy posts, opinion pieces, and how-to guides.
- Does the playbook produce content automatically, or is it a manual process?
- The playbook structures a human-in-the-loop process. AI handles research, drafting, and repurposing; a human makes the editorial calls. For fully automated publishing, pair this playbook with the Content Publishing Pipeline.
- What's the difference between this and the Content Marketing Prompt Pack?
- The Content Marketing Prompt Pack is a set of prompts for individual content tasks — faster for a single piece. The Content Operations Playbook is a full production system with project management, briefs, and a content calendar — built for teams publishing regularly over time.
Join Bodega Pass for access to the Content Operations Playbook and every other playbook, prompt pack, and agent in the store.